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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the practice of improving a website’s visibility in search engine results pages (SERPs) to attract more organic (non-paid) traffic. SEO involves optimizing content, structure, and technical aspects of a site to make it more accessible and relevant to users and search engines.

🌟 Key Concepts​

  • Keywords: Words and phrases users type into search engines. Research and use relevant keywords in your content.
  • On-Page SEO: Optimizing individual pages (titles, headings, meta tags, images, internal links).
  • Off-Page SEO: Building authority through backlinks from other reputable sites.
  • Technical SEO: Improving site speed, mobile-friendliness, crawlability, and structured data.
  • Content Quality: Creating valuable, original, and user-focused content.
  • User Experience (UX): Fast loading, easy navigation, and mobile optimization.

🛠️ Best Practices​

  • Use descriptive, keyword-rich titles and meta descriptions.
  • Structure content with headings (<h1>, <h2>, etc.).
  • Optimize images with alt text and compression.
  • Use clean, semantic HTML and accessible design.
  • Build internal and external links.
  • Submit sitemaps to search engines (Google Search Console, Bing Webmaster Tools).
  • Monitor site performance and fix broken links.

📦 Useful Tools​

📚 Useful Links​